The Nigerian Optometric Association (NOA) has partnered with VisionWell Limited to promote contact lens awareness and practice in Nigeria. The partnership aims to enhance contact lens awareness, combat counterfeit products, and provide educational opportunities for NOA members. Key initiatives include:
- A virtual seminar on new trends in contact lens practice
- Collaborative marketing efforts to reduce counterfeit contact lens products
- Sponsorship of a promotional video and event participation
- A booth and presentation at the 47th NOA annual conference
- Sponsorship of a beauty competition, “Eyes of Elegance: where beauty meets comfort”
- Brand endorsement for media adverts
The partnership offers exciting opportunities for NOA to expand its influence, collaborate on innovative marketing strategies, and engage in educational efforts. The proposed activities aim to bring positive dividends to NOA and its members, improving practice and upgrading the brand.